(According to the pages of professional periodicals)
Advocacy – term, which means campaign, which is aimed at representing and protecting the rights and interests of a particular social (or professional) groups. Example, Program of the Ukrainian Library Association on Advocacy “Through libraries – to knowledge”. Bookcrossing – it is a new ideological movement of intellectual youth of different countries – free movement of books, organized by special rules. Movement members leave books in public places (in a coffee shop, reading room, on a park bench, on the shelves of bookstores) for other people, who can pick them up, read and also leave to others. Bibliography – recommended list of sites, compiled in order to facilitate the orientation and acquaintance with the best electronic resources of the Internet. Open institutional repository – it is a publicly available archive of a scientific and educational organization, in which researchers archive their printed articles and other research materials. Expert advice – genre of newspaper and magazine texts; article-advice, which determines the behavior of the average citizen in a particular situation. Information design of the library – corporate identity of the library. Case (from English. case – case, case) – genre of newspaper and magazine texts, note type, in which the main storyline is the story of any advertising company, organizations, party or specific person. Corporate coaching – it is a process of professional relations of partners, which contributes to achieving the highest results in life, in a career, in business. Leaf-signal – electronic analogue of the bookmark to the book. Media library (the term first appeared in French library science) – modern library, which meets world standards of fund-based service, which includes various types of documents (from printed to electronic and multimedia *), and provides access to information networks, Internet inclusive. Online library service – virtual book exhibitions, photo galleries, virtual or online help, electronic delivery of documents on the Internet. Portfolio – working file folder, containing a variety of information, which documents the experience and achievements of the organization. Press digest – contains a bibliographic description of articles from periodicals, under which fragments from texts are given. Press clipping – press monitoring, which provides a thematic selection of materials from periodicals. The basis for implementation are Internet resources, printed publications. Press clipping materials can be used for PR purposes, planning. Press review – includes a bibliographic description of articles on a particular topic and a brief overview. Promotion of reading (from Latin promotio – promotion) – advertising, popularization of reading by means of various forms of library and bibliographic service (author's evenings, literary readings, book presentations, round tables, press conferences, complex art actions, etc.). Story (from English. story – story, history) – genre of newspaper and magazine texts, reminiscent of the plot line of the case, but a specific problem is not required, most often in it – so-called “success story” of a company, persons.
*Voskoboynikova-Guzeva O.. Scientific library of the XXI century in the European socio-cultural dimension // Library Bulletin. – 2008. – №6. – from. 33-36

Outsourcing - agreement, for which the work is performed by people from an external organization, who is usually also an expert in this type of work. Outsourcing is often used to reduce costs.

Background - type of written material, containing information about the history of origin and development of the organization, additional information about any occasion or situation, related to its current activities. Used to familiarize with the organization of new employees.

Benchmarking - the art of discovering that, what others do better than us; study, improvement and application of methods of work of other organizations.

Bibliometrics - scientific discipline, engaged in the study of documents based on quantitative analysis of primary and secondary sources of information using various formalized methods in order to obtain data on the effectiveness of scientific fields and forecast their development.

Bibliomix - bibliographic review on a separate topic, which can include library documents of various types: books; periodicals; video-, cinema-, phono-, photo documents; electronic publications; cry; links to information resources, etc..

Bibliotransformer - the most fully presented fact- and bibliographic information about the object of bibliography, on the basis of which it is possible to form other forms of bibliographic publications.

Biennale - art event, which is arranged every two years. It is possible to organize thematic biennials - museum-bibliographic, artistic and bibliographic, musical and bibliographic, etc..

Book trailer - form of book advertising, announcement of the book in the form of a short video, which includes the brightest episodes from the book. His main task is to tell about the book, interest, intrigue the reader.

Webinar - a way to organize meetings online, format of seminars, trainings and other events via the Internet. Video conferencing technologies are used for its organization, Internet telephony, etc..

Exhibition-installation - exhibition, which is a spatial composition, created from various elements: books, magazines, household items, industrial products and materials, natural objects, fragments of textual and visual information.

Wobblers - printed on paper advertising element of any form, having a plastic flexible leg. Thanks to the original form attracts attention.

Geocaching * - a new form of excursions in the library.

Edutainment - positioning the library as a space for intellectual leisure.

Infographics - graphical way of presenting information, data and knowledge. Infographics can be any combination of text and graphics, created with the intention of telling a story, to convey this or that fact.

Quest - Intellectually dynamic game, combining orienteering, solving intellectual problems, principle of team competitions. In libraries it is used to acquaint users with library services, departments, etc..

Cluster - a group of companies, which are united by territorial neighborhood and joint activities.

Book dress code - form of mass event, on which those books are presented, which can be considered a mandatory component of the image of modern man.

Scientometry - scientific discipline, which studies the evolution of science through numerous measurements of scientific information, such as the number of scientific articles, published in this period of time, citations. Scientometrics is often used as an absolute basis for evaluating the performance and funding of various scientific units (institutions, teams, individuals).

Publicity - the desire for popularity, self-promotion.

Library performance - action, in which a person or group of persons performs specific actions (reading books, demonstration of relevant posters, gazelle, etc.), aimed at encouraging people to read and come to libraries.

Poster session (from English. poster - a poster or billboard of an advertising nature) - presentation of works with the help of a poster (posters) or poster report.

Rebranding - a set of measures to change the brand or its components: names, logo, visual design of the brand with a change in its holistic ideology.

Flash mob (also flash mob or flash mob) - this is a pre-planned mass action, usually organized through the Internet or other modern means of communication, in which a large number of people quickly gather in a public place, performs pre-agreed actions within a few minutes (scenario), and then quickly diverges.

Flash time - free issuance of a reader's ticket.

Flipchart - magnetic marker board with fastening for a sheet or a block of papers, flipping on the principle of a notebook. It is used as an interactive form in professional development of employees, in advertising activities of libraries.

* Dorofeeva, ABOUT. Library youth of Luhansk region: together to new achievements [Text] /ABOUT. Dorofeeva // Library Forum of Ukraine. – 2012. – № 4. - FROM. 32-35.